audience first b2b campaign
This was the largest revamp we did in B2B during my time at Dyson. It was aimed at our main business audiences; education and offices, focusing on hygiene in the workplace. The campaign consisted of webpages, digital display advertising, social media and emails. Below is an example of a SEE and THINK route for social carousels followed by the campaign web page. The SEE route contained the overall messaging for the campaign while the THINK route delved deeper into the USP of the product and how it solved the problem.
responsibilities
Social Media / Concept Design / Website Design / Digital Advertising Design & Strategy / Email Design / Stakeholder Presentations
hygiene airblade campaign
This specific campaign was developed during COVID to remind consumers of the USP's and give reassurance of the hygienic nature of the products. I used a problem-solution approach when it came to the social media carousels, identifying a hygiene problem and how Dyson combats that with it's products. Testing was conducted to find out what matters most to consumers when it comes to hygiene which helped inform the webpage structure.
responsibilities
Social Media / Concept Design / Website Design / Digital Advertising Design & Strategy / Email Design / Stakeholder Presentations
sustainability airblade campaign
This campaign followed shortly after the hygiene campaign; where the world had resorted to using single use cups, paper towels, etc, we wanted to remind people the damaging effects of paper towels on the environment. Similarly to the hygiene campaign I adopted the problem/solution approach when designing the material.
responsibilities
Social Media / Concept Design / Website Design / Digital Advertising Design & Strategy / Email Design / Stakeholder Presentations
