DYSON SUPERSONIC R
This was Dyson's smallest, lightest and most powerful hair dryer. I was the lead designer on this project from concept to delivery. The job was incredibly complex with an ever-evolving rollout strategy and different approaches needed across B2B and B2C. I started with the UX journey mapping which I adapted with each change in strategy.
responsibilities
UX Journeys / User Testing / Stakeholder Presentations / Concept Design / Website Design / Digital Advertising Design & Strategy / Animation / Email Campaigns / Mentoring / Campaign Kit / Owner Retention
DYSON zone
This was Dyson's first step into the world of audio which was very exciting to be a part of. I worked on Dyson Zone from a Creative & UI perspective. The main challenge was how to market to a new audience and with the changing nature around face masks. It started with a focus around air filtration due to being around the time of Covid, as the times changed and filtration became less important to the market we made the focus about the world class audio.
responsibilities
Concept Design / Website Design / Digital Advertising Design & Strategy / Animation / Stakeholder Presentations / Email Campaigns / Campaign Kit / Large Format Graphics / Owner Retention
DYSON chitosan
This project was developing throughout my time at Dyson, I was brought into the team to work on the UX journeys, new sampling functionality and overall digital design. It was the first time we had done styling products with different variants and also sampling offerings through our website. To obtain the best outcome we carried out various user testing to see how users interact with the different experiences we de
responsibilities
UX journeys / User Testing / Website Design / Digital Advertising Design & Strategy / Stakeholder Presentations / Email Campaigns / Campaign Kit / Owner Retention
DYSON ontrac
My main focus with this product launch was how we interact with the owners once the purchase has been made, working on emails and web support. For the pre purchase journey I had the task of creating the digital display advertising strategy and designs.
responsibilities
Website Design / Digital Advertising Design & Strategy / Stakeholder Presentations / Owners Emails / Owner Retention
